Pink rose ring giveaway

In celebration of the first pink blossoms appearing on my new dwarf nectarine tree, I've decided that today its time for a giveaway!

These pretty little roses always seem to get a gasp of delight from people so I'm sharing the love. One lucky reader will score the pink porcelain rose ring pictured on the left. All you need to do to go into the draw is leave a comment!


The rose is fixed onto an adjustable silver-coated copper ringbase, so it fits a variety of sizes.

Shown here on my finger so you can see
the actual size of the rose.

Good luck everyone!

Pink rose ring giveaway

Final photoshoot before NY

Chatting away to the lovely peeps at Nolcha about what I'm bringing over with me in the new collection and it turns out that I had a couple of hairpieces and bangles which they were pretty keen to take a closer look at - I hadn't featured them that closely/clearly in any of my shoots to date.
So it was a wild last minute shoot we organised - I messaged some of my favourite photographers and stylists to see if anyone was free over the weekend - and then once those were sorted out, the stylist and I started hunting for a model, a hair stylist, and a makeup artist. I hate that sick stressed-out feeling I get when its less than 24 hours til a photoshoot and I am still missing a crucial piece of the puzzle - at this stage, two pieces! However, we finally had everyone assembled, and in the way these things work out sometimes, it was a superawesomefabulous crew!


I have to acknowledge everyone right here and now for pulling this together - I love the results, and it certainly was a big team effort. My beautiful friends Mark and Matt loaned us their rooftop balcony in Prahran for the shoot - it overlooks the city and the gardens and the bay - such a gorgeous spot! Its a big favourite with all their friends so we had plenty of onlookers for the duration of the shoot, which was entertaining for both us and them. I've never shot with so many people just hanging out & watching, but when you're busy and focussed on a goal, turns out these things really don't matter at all. And they are all great people, so that certainly helped I'm sure! We took a fab group shot at the end of the day to include everyone who was still hanging around and its such a great picture, I love it! Such a shame we couldn't get the photographer in the shot as well - they are always behind the lens.


Big thanks to Steve and Shaun, who were the hairstylists & hairpiece fixers for the day. These guys were actually on holidays at the time and didn't have any of their equipment with them, so completely pulled together fabulousness out of thin air! Tessa, the sweetheart stylist, brought along some gorgeous gorgeous dresses. The makeup artist was also called Tessa (I've not been on a shoot with two Tessas before, and I don't think they had either) and her work is absolutely superb.

And the models, as I'm sure you can see, were truly perfect. I've worked with lovely Nina before (you'll recognise her from my Spirit of the Black Dress submission shoot), but this was my first time working with lovely Mia. They were both fab fab fab. Don't you think? And of course Vendula - wow, what a talented photographer she is! It is such a pleasure to work with a team of diverse talented people who all pull together to bring about beautiful results.





Thanks for being awesome, everyone! YAY!

Final photoshoot before NY

Joolz News 19Aug09

Hello everyone,

Welcome to the latest Joolz News! This is usually sent out as a subscriber email, and now here's the contents in an online format so noone misses a thing! If you happen to be reading this online and you're not already a subscriber - please note that all offers are for subscribers only. Its easy to join in the fun though, all you have to do is sign up :)

In this issue we have a fabulous designer giveaway, your VIP invitation to our exclusive Sydney launch event, a special subscriber preview of three new designs, and some exciting news about Spring Fashion Week (including how to score your very own free ticket to a champagne gala). And if you’re quick, a mascara giveaway too. How very exciting – three giveaways in one newsletter!
Read on for your chance to win.

I’m delighted to introduce the work of Tia Carrigan to you. Tia’s designs have seen her awarded the National Young Designer In Cotton Award which secured her a month-long internship with Italian fashion designer, Trussardi, in Milan, and she’s also taken out The Australian Wool Fashion Awards prestigious Supreme Excellence Award. I became aware of the cutting edge clothing label tiacarrigan last year, and some of you may remember Tia’s designs (adorned with some Joolz accessories) on the catwalk for Mercedes Benz Fashion Festival 2008.

One lucky subscriber has the chance to win this fabulous Tia Carrigan Cuprina bodysuit in her gorgeous ‘firefly’ colour with lovely bow detailing on one shoulder - available in small, medium and large. It is perfect with jeans, and is easily dressed up with a full length skirt and some chunky bangles. To enter, simply send an email to competitions (at) joolz (dot) com (dot) au with your name, address, and which size (S,M or L) you would like if you’re the winner. Or you can leave a comment with the same details below.
You can check out Tia’s designs online, and at the following stockists:
• The Tribune, Fortitude Valley Brisbane, (07) 3358 2988
• Cygnature Collections, Coorparoo Brisbane, (07) 3324 1001
• Maubourg, Paddington Sydney, (02) 9966 7654

Here’s your VIP invitation to our exclusive launch event in Sydney. The numbers for this are strictly limited so if you want to score a spot on this guestlist, RSVP immediately! Its first in, best dressed!

MSFW

Joolz is involved in three events for this year’s Spring Fashion Week in Melbourne.
Details for each one are listed below.

The Spirit of the Black Dress

Monday, 31 August
Time: 18:00 - 20:00
Location: Georges
Street: 162 Collins Street
The Opening Gala for the Spirit of the Black Dress Exhibition is a champagne evening to preview the work of emerging fashion talent. This event marks the start of Melbourne Spring Fashion Week and will bring together Australia's established fashion community to celebrate our diverse talent.

Fashion and textile designers were asked to submit their interpretation of a contemporary black dress, to be judged by a panel of industry experts. Ten successful applicants have been chosen to have their garments professionally photographed and displayed in Georges on Collins for the duration of the Festival. (Unfortunately I can’t give you a sneak peek at our dress, which I created in collaboration with the very talented Claire Djuve – but I can show you a headshot of our very glamorous Nina who modelled the dress for our submission shots) and thanks also to Monique Gow, MUA & Leila Morrissey, photographer for your fabulous work on the shoot.

To score your very own ticket to the Opening Gala you need to get in quick as numbers are strictly limited! Send your email requesting a ticket, including your contact details to register (at) thespiritoftheblackdress (dot) com (dot) au

Fashionising’s High Fashion, High Tea 09

Saturday, 05 September
Time: 15:00 - 17:00
Location: Silk Road
Street: 425 Collins Street
A fusion of an afternoon tea and a fashion event, High Fashion, High Tea 2009 will present Spring/Summer 2009 fashion from the likes of Nicola Finetti, Antonia Paris, Cyan Reign, Gwendolynne Burkin, Joolz, St. Augustine Academy, and Subfusco.

Miss Green’s Garden Party

Sunday, 06 September
Time: 12:30 - 16:00
Location: The Willows
Street: 462 St Kilda Road
Miss Green’s Garden Party is an eco-minded fashion event that will be held in the lush surrounds of The Willows. Local established and emerging designers have designed an outfit worthy of the Spring Racing Carnival exclusively for the event. The difference is they must be created using only eco-friendly materials.


The “For Sale” section this week showcases some brand new Joolz designs: two in sterling silver, and one Joolz Pandora bracelet. Please note: these are ‘trial’ designs, which means there are only three of each available at this stage to see how they go. If you like them, then we’ll go into production with them – so the decision rests entirely with my subscribers!

Leafy Love

Leaf pattern in sterling silver adjustable size ring.

$35.00

Silver Bubble Drops

Sterling silver balls on earring hooks.

$45.00

Joolz Pandora Bracelet

Pretty mixed foil glass and Tibetan silver bead bracelet.

$170.00

Ahh, wouldn’t it be lovely to win a trip to Bali?
All the best for the rest of your week! I’ve been asked to supply some designs for an upcoming reality show in the US so that’s what I’ll be busy with. I’ll have more news about that to tell you next time :)

Warm regards,

Airdrie Makim, Joolz Designer

Want to subscribe and get these newsletters delivered direct to your inbox? Send an email to subscribe at joolz dot com dot au
Want Joolz to come to you?
Contact us if you’d like to host a Joolz soiree, with girlfriends, champagne, canapés and of course lots of lovely Joolz to play with. Currently available in Victoria, New South Wales, ACT, Queensland, South Australia & Western Australia!*
*SA & WA only on specific dates.
If you have any queries please contact Airdrie

Joolz News 19Aug09

New stockist in Double Bay

I'm delighted to announce that Joolz will be available from 1st September at the Vintage Luggage Company, 19 Bay St, Double Bay. In celebration of this, a pre-launch cocktail party will be held on 27th August. Numbers are extremely limited. Please contact me if you would like to be considered for the VIP guest list.

The Vintage Luggage Company specialises in rare and vintage pieces from around the world, embodying perfectly the ethos that beauty, craftsmanship, and quality never go out of style. They are the perfect home for the Joolz collection! I'll hand over to them to explain further:

"150 years ago, beautiful luggage artfully designed and expertly crafted by famous trunk makers of a bygone era were an obligatory requirement for the wealthy upper classes whilst they undertook fantastic journeys to exotic locations and foreign destinations. "Getting there was not as important as how you got there".

The luggage also needed to exude an air suitably reflecting the privileged circumstances of the blue-blooded aristocracy who formed the travelling elite.

French trunk makers Louis Vuitton and Goyard both designed and crafted trunks of unparalleled quality and inimitable style. Expertly and painstakingly constructed by hand from metal, timber, leather and brass, these trunks were highly sought after and favoured by royal families and international high society alike.

In modern times these exquisite and eclectic pieces of luggage are best enjoyed as stunning decorator pieces in the home and office arena.

Steamer wardrobes and courier trunks are perfectly proportioned as beautiful coffee tables, cabin and hat trunks make ideal side tables or blanket boxes at the base of the bed. The Vintage Luggage Company offers an impressive choice of authentic Louis Vuitton,Goyard, Hartmann, Marshall Field and Oshkosh vintage luggage.

Our aim at the Vintage Luggage Company is to enhance the aged beauty of these exceptional trunks without tampering with their originality. Therefore, while the trunks are meticulously cleaned and the brass fixtures fastidiously polished to a lustrous glow, we refrain from adding new "spare parts". This ensures the integrity of each trunk remains intact and its potential as a valuable investment item is unrestricted.

To experience first-hand the grace and character of these precious pieces from the past, please visit our showroom in Double Bay where a unique selection awaits you."

New stockist in Double Bay

RING RING!

I've been making big chunky rings lately. They are quite an obsession at the moment.

I met Alan Raga, a New Zealand photographer, recently and he's been photographing them beautifully!

One of my favourites is the Cameo Ring, but so far everyone else I've shown them to seems very keen on the Black Rose. Some of these rings are made from recycled earrings from the 80s (remember those big cluster things people used to wear on their ears? I decided they would look much cooler as a ring) and some are from vintage buttons, and some are beads... lots of different bits and pieces, and all great fun to make!
If you are a subscriber to the Joolz Newsletter which I email out every now and then, you will have already received the discounted pre-sale offer on three of these rings, which I popped in for those special people!

Which ring is your favourite? I'm curious to know if everyone's going to like the same ones that I do!

1. Black Rose

2. Smoke 'n' Mirrors

3. Cameo Ring

4. Macrame Ring (made with woven thread)

5. Japanese Black Widow Button Ring

6. Eighties Tread

7. Scallopine

8. BeadsBe

Last night I had the pleasure of being involved in a photoshoot alongside Alan, with model Esh, and makeup artist Tessa. Everyone was lovely, and we are all looking forward to seeing the final images... but I couldn't resist popping up this little sneak peek for you!

RING RING!

The fastest shoot in the history of mankind!

Absolutely brilliant shoot yesterday afternoon.

Photographer Juan Carlos Calixto (Jaycee to us) is a wizard. We set it up, we shot it, it was done. Bang. Just like that!
So thrilled.

We worked on a 'gambling your heart' kind of theme. We were thinking about the idea that at this time of year, you send off a Valentine and its a bit of a gamble, you can't be sure you're going to get the result you hope for. But with a gift of a Queen of Hearts necklace, your luckiness is love is set to win big time!

Now its time to send it off into the world of media and see if anyone picks it up.

Fingys crossed!

The fastest shoot in the history of mankind!

3TTC Lookbook ready!

Yip yip yippee!!!
THE LOOKBOOK IS READY TO LAUNCH!!!
So pleased to have finally got it finished. It was sent out to someone to final-draft-triple-double-check, we made some changes to it, and now its ready to float out there into the world.
Ahhh I feel so good about it. It feels like I have been working on this one for months and months. Which, in actual fact, I have been. This one has really taken a long time to put together.

And my blurb as follows:

Third Time’s The Charm is the third collection from Melbourne design brand Joolz, and it’s simple as black and white to see why this collection is already causing an international buzz. Classically beautiful with contempory styling, compliments are all yours when you step out in these designs.
Gleaming pearls, the only organically sustainable gem on the planet, are teamed with glossy obsidian and onyx. They match prettily with hand-crafted vintage playing card butterflies that flutter perfectly on necklaces and bracelets in a display of delicate symmetry. Beautiful black recycled umbrella silk teamed with pearls becomes a stylish bowtie choker, and the Lady Luck necklace of vintage dice is perfect with hand-cut crystal.
Eye-catching elegance is the key, allowing you to be effortless in making your style statement.
Pre-ordering your preferred card symbol is available for this collection (customisation fee applies). Recycled Las Vegas casino cards & dice are available for customised pieces (from Bellagio, Casino Royale, and Caesars Palace). I also have Crown Casino (Melbourne) playing cards and dice. Please contact me if you are interested in purchasing a specially personalised piece.
My vision for this collection was for something that was both grown-up but playful, strong on classic black and white colouring, with eco-friendly components. It has taken me quite a journey to bring this to you, from antique stores in Brisbane to the casinos of Las Vegas.
I absolutely love the results and I certainly hope you do too!

Well, geez I hope people love it enough to buy some pieces. Its been a long haul!
And our shoot:

3TTC Lookbook ready!

Wedding jewellery

So I've done a bit more wedding jewellery this month. I'm really looking forward to getting some photos of the brides in the whole outfit on their big day. I've done bridal jewellery before but none of the brides have ever followed up on their promise to forward me some pics afterwards. Fair enough, I do totally understand that I'm a long way down the list of priorities, but these two weddings coming up are going to be very cool ones so I really want some pics! One of the brides is going for a real 50s theme which is going to look awesome, and the other is dressing in a completely non-traditional colour with her groom in a complimentary-coloured safari suit. Hotness. Coolness. Whatever temperature it is, they are going to be great! (Yes, noted that I have an obsession with the temperature atm. That will happen to most sane beings in the month of January in Australia)

Now, a little music for our entertainment:

Wedding jewellery