Wednesday, August 19, 2009

Joolz News 19Aug09

Hello everyone,

Welcome to the latest Joolz News! This is usually sent out as a subscriber email, and now here's the contents in an online format so noone misses a thing! If you happen to be reading this online and you're not already a subscriber - please note that all offers are for subscribers only. Its easy to join in the fun though, all you have to do is sign up :)

In this issue we have a fabulous designer giveaway, your VIP invitation to our exclusive Sydney launch event, a special subscriber preview of three new designs, and some exciting news about Spring Fashion Week (including how to score your very own free ticket to a champagne gala). And if you’re quick, a mascara giveaway too. How very exciting – three giveaways in one newsletter!
Read on for your chance to win.

I’m delighted to introduce the work of Tia Carrigan to you. Tia’s designs have seen her awarded the National Young Designer In Cotton Award which secured her a month-long internship with Italian fashion designer, Trussardi, in Milan, and she’s also taken out The Australian Wool Fashion Awards prestigious Supreme Excellence Award. I became aware of the cutting edge clothing label tiacarrigan last year, and some of you may remember Tia’s designs (adorned with some Joolz accessories) on the catwalk for Mercedes Benz Fashion Festival 2008.

One lucky subscriber has the chance to win this fabulous Tia Carrigan Cuprina bodysuit in her gorgeous ‘firefly’ colour with lovely bow detailing on one shoulder - available in small, medium and large. It is perfect with jeans, and is easily dressed up with a full length skirt and some chunky bangles. To enter, simply send an email to competitions (at) joolz (dot) com (dot) au with your name, address, and which size (S,M or L) you would like if you’re the winner. Or you can leave a comment with the same details below.
You can check out Tia’s designs online, and at the following stockists:
• The Tribune, Fortitude Valley Brisbane, (07) 3358 2988
• Cygnature Collections, Coorparoo Brisbane, (07) 3324 1001
• Maubourg, Paddington Sydney, (02) 9966 7654

Here’s your VIP invitation to our exclusive launch event in Sydney. The numbers for this are strictly limited so if you want to score a spot on this guestlist, RSVP immediately! Its first in, best dressed!

Joolz is involved in three events for this year’s Spring Fashion Week in Melbourne.
Details for each one are listed below.

The Spirit of the Black Dress
Monday, 31 August
Time: 18:00 - 20:00
Location: Georges
Street: 162 Collins Street
The Opening Gala for the Spirit of the Black Dress Exhibition is a champagne evening to preview the work of emerging fashion talent. This event marks the start of Melbourne Spring Fashion Week and will bring together Australia's established fashion community to celebrate our diverse talent.

Fashion and textile designers were asked to submit their interpretation of a contemporary black dress, to be judged by a panel of industry experts. Ten successful applicants have been chosen to have their garments professionally photographed and displayed in Georges on Collins for the duration of the Festival. (Unfortunately I can’t give you a sneak peek at our dress, which I created in collaboration with the very talented Claire Djuve – but I can show you a headshot of our very glamorous Nina who modelled the dress for our submission shots) and thanks also to Monique Gow, MUA & Leila Morrissey, photographer for your fabulous work on the shoot.

To score your very own ticket to the Opening Gala you need to get in quick as numbers are strictly limited! Send your email requesting a ticket, including your contact details to register (at) thespiritoftheblackdress (dot) com (dot) au

Fashionising’s High Fashion, High Tea 09
Saturday, 05 September
Time: 15:00 - 17:00
Location: Silk Road
Street: 425 Collins Street
A fusion of an afternoon tea and a fashion event, High Fashion, High Tea 2009 will present Spring/Summer 2009 fashion from the likes of Nicola Finetti, Antonia Paris, Cyan Reign, Gwendolynne Burkin, Joolz, St. Augustine Academy, and Subfusco.

Miss Green’s Garden Party
Sunday, 06 September
Time: 12:30 - 16:00
Location: The Willows
Street: 462 St Kilda Road
Miss Green’s Garden Party is an eco-minded fashion event that will be held in the lush surrounds of The Willows. Local established and emerging designers have designed an outfit worthy of the Spring Racing Carnival exclusively for the event. The difference is they must be created using only eco-friendly materials.

The “For Sale” section this week showcases some brand new Joolz designs: two in sterling silver, and one Joolz Pandora bracelet. Please note: these are ‘trial’ designs, which means there are only three of each available at this stage to see how they go. If you like them, then we’ll go into production with them – so the decision rests entirely with my subscribers!

Leafy Love

Leaf pattern in sterling silver adjustable size ring.


Silver Bubble Drops

Sterling silver balls on earring hooks.


Joolz Pandora Bracelet

Pretty mixed foil glass and Tibetan silver bead bracelet.


Ahh, wouldn’t it be lovely to win a trip to Bali?
All the best for the rest of your week! I’ve been asked to supply some designs for an upcoming reality show in the US so that’s what I’ll be busy with. I’ll have more news about that to tell you next time :)

Warm regards,

Airdrie Makim, Joolz Designer

Want to subscribe and get these newsletters delivered direct to your inbox? Send an email to subscribe at joolz dot com dot au
Want Joolz to come to you?
Contact us if you’d like to host a Joolz soiree, with girlfriends, champagne, canap├ęs and of course lots of lovely Joolz to play with. Currently available in Victoria, New South Wales, ACT, Queensland, South Australia & Western Australia!*
*SA & WA only on specific dates.
If you have any queries please contact Airdrie



  1. OMG I want the leafy Love ring! it's so pretty where are the trial designs stocked?

  2. Thanks Bucca :) Its only available via the subscriber email that this is from at the moment, so if you like I can forward you that email? Its just a 'test' piece, if there's interest then I'll run out some more & some will make their way to stockists, but at this stage its for subscribers only. Give me a shout if you want me to send you that email!


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