Thursday, December 31, 2009
I’m thrilled to be able to announce that 2010 sees Joolz going to New York to show as part of Nolcha’s Ethical Fashion Preview during New York Fashion Week. Its an enormous honour to be included as part of such an elite fashion event, and I am very proud that Joolz has come such a long way in the last couple of years! Big thanks to everyone who has supported me in the journey so far, and I look forward to sharing the next step with you all.
That’s coming up very soon (NY Fashion Week is held in mid-February), so it does mean that sadly we must say goodbye to the pop-up shop – its been lots of fun to have a shop in Georges, but the three of us have other plans now that 2010 is here, and we are simply not available for the enormous amount of time and effort that the pop-up takes. We’ve had lots of fun hosting all the events whilst we’ve been there but its time to close that door and see what else is out there for us! I would like to take this opportunity to acknowledge the talented team who have variously been a part of the pop-up: Nikolina, Kristy, Hamish & Eva. Thanks for being a part of it guys, its been fun!
I had the wonderful privilege of working with a spectacular team on a photoshoot recently. The photographer, She Is Frank, is supremely talented, as is the stylist: Fashion Hayley, the makeup artist: Megan Harrison, and the beautiful models: Iskra, Shirlene and Naomi. You can see the whole photoshoot by clicking here.
Enjoy your holidays, if you are still taking them, and have fun at work, if you are one of the few still there at the moment!
Thursday, December 17, 2009
We had a photoshoot planned with three awesome models, a brilliant photographer, fantastic makeup artist and a superhot stylist.
In the blazing sun.
And we started in the middle of the day.
Are we all crazy? Yes, yes we are. CRAZILY AWESOME is what we are - I think the photos are going to be amazing. The team was just overflowing with greatness, and I think the results we saw on Natasha's camera screen were a preview of loveliness to come.
I took a few snaps during the day. I'll share a handful with you - so you can see what I mean!
Photographer: She is Frank
Models: Naomi Kissiedu, Iskra Galic & Shirlene Lai (GIANT Model Management)
Stylist: Fashion Hayley
Makeup Artist: Megan Harrison
Assistant: Cathy Sison
Wednesday, December 16, 2009
Hair + Makeup/ Nicola Johnson http://www.modelmayhem.com/634001
Model/ Courtenay B @ Maverick http://www.modelmayhem.com/636912
Photography/ S de Varax http://www.modelmayhem.com/835820
Assistant/ Vlad K
Come on down and enjoy your very own mini-pampering session with us before we all embark on the final mad dash towards Christmas :)
More details are available here
There’s been much excitement and many entries into the latest giveaway – it seems cameo earrings and pearl bracelets are very popular. Congratulations to both our winner and runner-up, enjoy!
Vintage fabric button on an adjustable base metal ring.
$25.00 today only
Remnant fabric upcycled into a large button on an adjustable base metal ring.
Remnant fabric upcycled into a small button on an adjustable base metal ring.
Pretty cameo drops on long base metal hooks.
Remember: if you want to take advantage of more than one of today’s specials, send me an email for an updated invoice (you only have to pay for postage once!)
Airdrie Makim, Joolz Designer
Wednesday, December 9, 2009
Some eagerly-anticipated new yellow beads finally arrived, & I have created an updated version of the butterfly bracelets.
And I've made some new pearl & crystal bracelets, and some little cameo drop earrings which I just love :)
So, with all these great things going on, I'm celebrating with a giveaway!
One lucky person will score big time, receiving both the pink and the black version of the new pearl & crystal bracelets, plus a pair of the new cameo drop earrings, and a neat little pack with thanks to Mirenesse (who make my favourite mascara) including their fab Secret Weapon Mascara, plus samples of their Endless Youth Magic Beads Botanical Cleanser and Endless Youth Ocean Milk Mousse Mask! This is such a great prize, I've been wearing my bracelets (yes, of course I had to make some for myself) nonstop, and I use my Secret Weapon Mascara a LOT! To go in the draw, please do one of the following:
Tweet about it, write on the Joolz fanpage, or make a comment on this blog = 1 entry per tweet etc in the draw
Purchase from the joolz website = 10 entries in the draw
Good luck everyone :)
Thursday, December 3, 2009
Fabulous photographer Amaresh Wardha of Resonance Photo Media was on hand to take some snaps throughout the evening :)
Some more photos have come in, these are from Hamish of T-Shirt Garage fame :)
Tonight its our next door neighbours' turn, with the launch party for Process: Unstitched - yippee, its party season! Here's the official blurb from the Georges website: "An exhibition of fashion, photography, illustration and collaboration of works created during the Process: Unstitched open studio residency in Georges on Collins.
For nearly two months Process: Unstitched has been showcasing the talents of six young creatives working in the fashion industry in an open-studio environment. The participants came together to work in a communal environment putting their techniques, talents and output into the public eye.
A developing display of their visual and textile output will culminate in an exhibition of works created by the designers as well as various collaborations across different disciplines.
The stunning results of the residency will be exhibited on and around the working spaces of the designers providing a rare glimpse of the processes and produce of Melbourne's young fashion creatives.
Including works by She is Frank (fashion photography), Sarah Hankinson (fashion illustration), Park and Best, Violet & I and MADE BY WARREN (fashion designers)."
Aaaaand dear readers, if you have continued with me this far, then you will be thrilled to learn there is a little reward! For all this month, any sales made via the Joolz website will receive a Christmas gift: a pretty little foil heart bracelet in either red or blue:
So pop on over to www.joolz.com.au and buy your mum/sister/friend/colleague a gift (free giftwrapping is available if you are a joolz subscriber) and score yourself a little something too!