Thursday, December 31, 2009

Happy New Year from Joolz

Compliments of the season to you, and I wish you all the best for a fantastic 2010. I hope you all enjoy the New Year’s festivities and have a fulfilling, fun and rewarding year ahead. 2009 has been an exciting year for Joolz, and I thank you for coming on this journey with me.

I’m thrilled to be able to announce that 2010 sees Joolz going to New York to show as part of Nolcha’s Ethical Fashion Preview during New York Fashion Week. Its an enormous honour to be included as part of such an elite fashion event, and I am very proud that Joolz has come such a long way in the last couple of years! Big thanks to everyone who has supported me in the journey so far, and I look forward to sharing the next step with you all.

That’s coming up very soon (NY Fashion Week is held in mid-February), so it does mean that sadly we must say goodbye to the pop-up shop – its been lots of fun to have a shop in Georges, but the three of us have other plans now that 2010 is here, and we are simply not available for the enormous amount of time and effort that the pop-up takes. We’ve had lots of fun hosting all the events whilst we’ve been there but its time to close that door and see what else is out there for us! I would like to take this opportunity to acknowledge the talented team who have variously been a part of the pop-up: Nikolina, Kristy, Hamish & Eva. Thanks for being a part of it guys, its been fun!

I had the wonderful privilege of working with a spectacular team on a photoshoot recently. The photographer, She Is Frank, is supremely talented, as is the stylist: Fashion Hayley, the makeup artist: Megan Harrison, and the beautiful models: Iskra, Shirlene and Naomi. You can see the whole photoshoot by clicking here.

Enjoy your holidays, if you are still taking them, and have fun at work, if you are one of the few still there at the moment!
Warm regards,

Thursday, December 17, 2009

Jungle Cats

Yesterday it was 39°C (102.2 F) here - yep, pretty stinkin.
We had a photoshoot planned with three awesome models, a brilliant photographer, fantastic makeup artist and a superhot stylist.
In the blazing sun.
And we started in the middle of the day.
Are we all crazy? Yes, yes we are. CRAZILY AWESOME is what we are - I think the photos are going to be amazing. The team was just overflowing with greatness, and I think the results we saw on Natasha's camera screen were a preview of loveliness to come.
I took a few snaps during the day. I'll share a handful with you - so you can see what I mean!

Photographer: She is Frank
Models: Naomi Kissiedu, Iskra Galic & Shirlene Lai (GIANT Model Management)
Stylist: Fashion Hayley
Makeup Artist: Megan Harrison
Assistant: Cathy Sison
Accessories: Joolz


Wednesday, December 16, 2009

Pearls & Pampering Session, competition winners and some new rings

In the midst of our hectic schedules at this time of year, don't you deserve to take 5min for yourself? We think so!
Photo Credits
Hair + Makeup/ Nicola Johnson
Model/ Courtenay B @ Maverick
Photography/ S de Varax
Assistant/ Vlad K

That's why we've booked the lovely team at Makeovers, Manicures & Martinis to come and give you either a massage or a manicure at Insert Name Here Boutique in Georges on Thursday evening, 5pm - 7pm, as our Christmas present to you.

Come on down and enjoy your very own mini-pampering session with us before we all embark on the final mad dash towards Christmas :)
More details are available here

There’s been much excitement and many entries into the latest giveaway – it seems cameo earrings and pearl bracelets are very popular. Congratulations to both our winner and runner-up, enjoy!

New ringbases are here. We’ve updated the rings to have chunkier, funkier ringbases. Check out the new versions!
Floral Blush
Vintage fabric button on an adjustable base metal ring.
$25.00 today only
Oriental Blossom
Remnant fabric upcycled into a large button on an adjustable base metal ring.
$25.00 today only

Cherry Flocking
Remnant fabric upcycled into a small button on an adjustable base metal ring.
$25.00 today only

Cameo Earrings
Pretty cameo drops on long base metal hooks.

Remember: if you want to take advantage of more than one of today’s specials, send me an email for an updated invoice (you only have to pay for postage once!)

Warm regards,
Airdrie Makim, Joolz Designer


Wednesday, December 9, 2009


There's lots to celebrate today, with a beautiful writeup about Joolz on Daydream Lily's blog this morning! And a great little mention of our pop-up store in the Herald Sun today too. Plus a lovely article in Style Melbourne about our Eco Christmas party. Not to mention another lovely article from Little Waltz about the same event :) And of course there's the fact that I'm showing at New York Fashion Week in just under two months!!!

Some eagerly-anticipated new yellow beads finally arrived, & I have created an updated version of the butterfly bracelets.
And I've made some new pearl & crystal bracelets, and some little cameo drop earrings which I just love :)

So, with all these great things going on, I'm celebrating with a giveaway!

One lucky person will score big time, receiving both the pink and the black version of the new pearl & crystal bracelets, plus a pair of the new cameo drop earrings, and a neat little pack with thanks to Mirenesse (who make my favourite mascara) including their fab Secret Weapon Mascara, plus samples of their Endless Youth Magic Beads Botanical Cleanser and Endless Youth Ocean Milk Mousse Mask! This is such a great prize, I've been wearing my bracelets (yes, of course I had to make some for myself) nonstop, and I use my Secret Weapon Mascara a LOT! To go in the draw, please do one of the following:
Tweet about it, write on the Joolz fanpage, or make a comment on this blog = 1 entry per tweet etc in the draw
Purchase from the joolz website = 10 entries in the draw

Good luck everyone :)

Thursday, December 3, 2009

A Very Eco Christmas, Process: Unstitched, and Xmas giveaways!

Last night we celebrated A Very Eco Christmas with Alex from EcoFashionista and Pauline from P.K. Walker at Insert Name Here, our pop-up shop in Georges. It was a fabulous night full of beautiful eco-friendly designs, lots of friends, new faces, eco-treats from Cocolo Chocolates, Slim Secrets and Link Candies, and organic vodka from everyone's new best friend, Ronnae from ASM Liquor!
Fabulous photographer Amaresh Wardha of Resonance Photo Media was on hand to take some snaps throughout the evening :)

Some more photos have come in, these are from Hamish of T-Shirt Garage fame :)

Tonight its our next door neighbours' turn, with the launch party for Process: Unstitched - yippee, its party season! Here's the official blurb from the Georges website: "An exhibition of fashion, photography, illustration and collaboration of works created during the Process: Unstitched open studio residency in Georges on Collins.
For nearly two months Process: Unstitched has been showcasing the talents of six young creatives working in the fashion industry in an open-studio environment. The participants came together to work in a communal environment putting their techniques, talents and output into the public eye.
A developing display of their visual and textile output will culminate in an exhibition of works created by the designers as well as various collaborations across different disciplines.
The stunning results of the residency will be exhibited on and around the working spaces of the designers providing a rare glimpse of the processes and produce of Melbourne's young fashion creatives.
Including works by She is Frank (fashion photography), Sarah Hankinson (fashion illustration), Park and Best, Violet & I and MADE BY WARREN (fashion designers)."

Aaaaand dear readers, if you have continued with me this far, then you will be thrilled to learn there is a little reward! For all this month, any sales made via the Joolz website will receive a Christmas gift: a pretty little foil heart bracelet in either red or blue:

So pop on over to and buy your mum/sister/friend/colleague a gift (free giftwrapping is available if you are a joolz subscriber) and score yourself a little something too!


Tuesday, November 24, 2009

Party photos, new sale items, and A Very Eco Christmas

EcoFashionista, PK Walker and Joolz invite you to celebrate a Very Eco Christmas with us.
Come along to see what you can do to help make this Christmas season a great one for you and for the planet.
Check out organic, recycled, upcycled and other eco alternatives, and listen to PK Walker talk about ways to celebrate that will help make your Christmas an eco-friendly event to share with your loved ones.
More information and RSVP options can be found by clicking here

Here are a few photos from our last two events:

T-Shirt Garage Launch Party

Lady Melbourne’s Tea Party

And the sale page has been updated – get in quick if you want to snap them up by clicking here

Plus some new rings to show you! If you’d like to purchase, please leave a comment (with your email address in the following format: name [at] hotmail [dot] com) asking for an updated invoice.

Starburst recycled black and silver button
Persephone antique-coin-style cameo ring

Walk the Plank vintage button upcycled into a ring

Warm regards,
Airdrie Makim, Joolz Designer
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