Friday, December 16, 2011

All Yellow

It's a colour, it's a Coldplay song...
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Joolz News

All Yellow...

I've been loving all that bright happy gorgeous colour appearing on the runways over the past season.

Loads of inspirations to be had from local and overseas designers who are embracing this buttery trend. I've found myself working with yellow more and more, lately. Here's a few inspiration pics and some of the results of my past week working with resin.
personalised cameos
Obus dress & Dom Bagnato images via Style Melbourne, Therese Rawthorne dress image courtesy Shopbop
Acid yellow perspex Lips Clutch from Lulu Guiness
Yellow shoes images via Imelda
Resin fun in yellow! Isn't that a happy colour?
80s button earrings $25
Rose of texas earrings $25
Anansi earrings $25
Fjord pony brooch $10
Copyright © 2011 Joolz, All rights reserved.
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Our mailing address is:
Joolz
87 Moreland Road
Brunswick, VIC 3056

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Tuesday, November 29, 2011

Less than 4 weeks til Christmas!

Oh my goodness I've been feeling so organised until I realised I have less than four weeks left til Christmas! Have started making my lists today!
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Joolz News

Hi everyone!

Yes, I've been to a shopping centre today, and it hit me: Christmas is less than four weeks away.

This year I'm making "Cherished Moments" for a few special people - personalised cameo necklaces, rings and brooches.
They are a lovely personal gift and memento so I wanted to share the idea with those of you still searching for the perfect gift. Such a great present for someone close to your heart!

Hope everyone's silly season is progressing festively and there aren't too many stresses for you at this busy time of year.

Warm regards,
Airdrie
personalised cameos
Cherished Moments personalised cameos are available in 30mm x 40mm oval or 25mm square pendants on chain, or alternatively a 22m x 30mm oval brooch or ring.
All you need to do is send me an email by clicking the link below or replying to this newsletter with a jpeg copy of your chosen image and I'll resize it, crop it to shape, and turn your photograph into a beautiful keepsake.
Perfect for wedding shots, family photos or kids pics - I've done people's pets too!
All personalised cameos are $35 (inc regular p&h).
Click here to order yours!
A few tips to keep in mind for a perfect cameo picture: one or two subjects is best.
A large group isn't great because once your image is resized to fit a 30x40mm cameo, a big crowd becomes a tiny & unrecognisable blur of faces.
Another thing that makes for a good cameo is to ensure that the original image is taken as a portrait (longest side of the image is along the side) rather than a landscape (longest side of the image is along the bottom) shot.
And lastly, uncluttered, bright & clear images of faces rather than full body shots (unless its a dramatic silhouette!) work perfectly.
Copyright © 2011 Joolz, All rights reserved.
You are receiving this email because you have signed up via our online form or sent us a request via email.
Our mailing address is:
Joolz
87 Moreland Road
Brunswick, VIC 3056

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Tuesday, September 20, 2011

Joolz News Septemer 2011

September 2011 - a new collection, a new photoshoot, and a new competition

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Joolz

Hi everyone,

Hooray, its Spring!
I'm super-excited about the return of sunshine to Melbourne, let me tell you!
It feels like its been a long, cold winter and finally I can sit outside on the back porch and enjoy some warm sunrays. Melbourne Spring Fashion Week has been and gone, so I can give you a little peek at the new collection, there's a new giveaway competition and I have a lovely photoshoot to show you too.



The Colour Collection
Melbourne Spring Fashion Week 2011


Fashion week has wrapped up in Melbourne, but the bright colours and neon glows haven't faded yet. It looks like summer is going to be highly saturated with colour, and we haven't shied away from the brightly-hued trend here at Joolz.

The pretty necklaces pictured above adorned our impressive models (all from Diamond Valley Roller Derby Club) as they rollerskated their way into the hearts of the audience at Thread Den's final MSFW show on Sunday. The cheers, wolf-whistles and claps I could hear as the girls 'skated their stuff' certainly sounded good - it made for an exciting end to the catwalk shows on Sunday!


Local Heat 
Style Melbourne

I had the pleasure of working with a team of fabulous creatives for a Style Melbourne photoshoot showcasing the latest from some of Melbourne's hottest designers, which was published recently. Lyndel Yeo (35mm Fashion Photography), Frankie Endersbee (hair) and Phoebe Goulding (makeup) all worked together with my styling to make our model, Natalia from Vivien's, feature in an absolutely stunning shoot as I'm sure you will agree!

The team were both professional and fun - just what you want from a group of co-workers. And the location was divine - we got to play for the day in a gorgeous luxury highrise penthouse called Triptych at Southbank. Check it all out at Style Melbourne.



Subscriber Special
These adorable little owl earrings give you a little splash of colour plus a lot of cute.

Available for the next week only to you for the low subscriber-only price of $9.99 plus free postage (only while stocks last)

Buy Now




Subscriber Special
The Tropicana Forbidden Fruit necklace is made with hand-cut crystal cubes in multicolours.
This sparkling piece of loveliness is available to you for the low subscriber-only price of $159.99 (usually $175.00)

Buy Now



Win win win!
Its super-easy to enter our giveaway to win a classic pair of pearl & ebony earrings, teamed with the new nightowl drops pictured above, plus the winner will also score a fab dragonstone ring: simply leave us a comment on the Joolz Fanpage using the special competition word SPRING. The winner will be notified by email and announced on the Joolz Fanpage so keep an eye out and good luck!
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Thursday, August 11, 2011

Clip-on Earrings

I've had a couple of requests for clip-on earrings lately.
And I've also worked on a couple of photoshoots with models who don't have their ears pierced. It seems such a strange thing, in this day & age when I assume pretty much everyone has their ears pierced, to have this happen in the space of a few weeks!
So have made a few clip-on earrings, ta-dah!

OK so these are actually 'screw-in' earrings if you want to be technically correct. They always remind me of my nanna, who used to let me play with all her dress-up jewellery when I was a little girl :)
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Thursday, August 4, 2011

The day before


I've mapped out the route from first pickup to last and am just about to jump in the car & head out to collect all the fashion for tomorrow's shoot. Of course there will be some sort of last minute hiccups, but I do like having an organised day to tackle! This evening my home will once again resemble a gorgeous boutique full of loveliness, ahhhh :)

image courtesy of Yours Truly

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Tuesday, July 12, 2011

I got me a Tumblr

I'm giving tumblr a go.
No idea if it will mean this blog goes by the wayside but there seems to be a chance that will be the case. I've certainly posted more over there lately.
http://airdrie.tumblr.com/ if anyone's looking for me
Bon Voyage
Limited Edition
by Jacqueline Osborn

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Friday, July 1, 2011

Latest photoshoot "give me a ring"

I styled and shot this series the other day.

This is my fave shot of the day.

MUA: Tiffany Love
Model: Racquel Ferraro
Photographer/stylist: me
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Thursday, June 2, 2011

Fundraising for St Jude's Tanzania

I've been in rural NSW for the past two weeks, fundraising for the School of St Jude in Tanzania. This amazing school provides a free education to the very poorest children in their part of the world. The dynamo who runs this school, Gemma Sisia, is an incredible woman and a true inspiration to me and to many others too I'm sure. So far with this fundraiser we've managed to buy the school some of the much-needed items listed in their 2011 Fundraising Appeal - some land for the students' sports field, some secondary science equipment, and some sports field fencing (to keep the cows and goats out!).



 I would like to thank all the lovely ladies & gentlemen of the Ben Lomond area and the Barraba area, for getting involved in our events and shopping up a storm for this worthy cause. I'd also like to thank the wonderful designers who provided their beautiful items to this fundraiser, and note that we do still have just a handful of truly magnificent pieces left if anyone would like to make a last minute purchase before I return the unsold items to their designers at the end of this week. All the fundraising efforts that come in this week will continue to go to St Jude's 2011 Appeal.
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Sunday, May 15, 2011

Makims at Moreden Artisan Market - Fundraiser for St Jude's Tanzania

Image courtesy of www.schoolofstjude.co.tz
In February 2002, Gemma Sisia (nee Rice) from northern NSW in Australia, founded The School of St Jude in Arusha, Tanzania, East Africa. As a charity funded school, St Jude’s provides a free quality education to approximately 1,500 of the poorest children of Arusha, Tanzania, while also providing boarding for over 900 students. Additionally, the school now provides employment to over 340 Tanzanians and purchases the essential goods required to run the school everyday from the local community. The ripple effect of these benefits on the community and beyond has been incredible.

The Makim family has come together to create an Afternoon Artisan Market to raise funds for this very hardworking school. 

21 May 2011, 2:30pm - 5:00pm.

"Moredun"
1419 Moredun Road
Ben Lomond, NSW Australia

Judi Makim will be our hostess with the mostess. 
Airdrie Makim will be bringing Joolz jewellery, designer clothes from a number of beautiful (and generous) brands, and designer handbags up from Melbourne. Neroli Makim will be down from Brisbane to autograph her book, 'Your Creative Success'. Afternoon tea will be provided, and of course as it is the Makims there will be the odd glass of bubbly about.

Entry to the Artisan Market is free, there will be a donation box and up to 100% (some designers have donated their entire sales, some have donated 50%) of the proceeds of all sales made on the day will go to St Jude's.

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Friday, May 6, 2011

Fashion for men in the 70s - superhot or supernot?

So I got this email from a friend of mine this morning - absolute GOLD.
I have to share it with you guys, its too good not to!

Don't skip the copy that accompanies these gems from a bygone era, particularly this first one below.
Oh, and I love "Men in belted sweaters". And those Eleganza shoes? Pimpin!

Are YOU man enough to fill it?


"Just make sweet sweet love to the camera, Steve. Yeah, that's it man!"

This stretch terry jumpsuit comes with or without hood - so you can be as gangsta as you wanna.

Not only is that a damn fine hat, but that open-necked shirt gives me heart flutters. At least, I think that's what's going on...

The ties. Oh, the ties.

Jack's got his proud face on. Suzy cannot believe that collar!

Unfortunately we were so eager to include the caped suit that we had to cut away most of the seated beauty who had fallen to the floor in a swoon over how fly our boys are looking here.

Shoes = $34.95 Coat = $94.95 Suit = $57.95 Absolute Pimpin-ness = Priceless

Jerry and John laughed at Greg, as they scored all the pretty colours. Oh, how they laughed!

"Mama always told me that I'd know my true love by the belted sweater he wore - with so much dashing charisma, how could I say no?"

"Hey, where did all the weed go? You promised us, man!" "Aw shiiit, looks like Bruce got started early"

Nothing says 'happy families' like matching sleepwear!







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Thursday, May 5, 2011

Front page of T&M Mag

Mucho excited to log on to Facebook this morning and find out from one of my fave models that we've made the front page of T&M Magazine with a photoshoot I styled a few months back.

Nice work team!

Photographer: Kirra Jayde
Makeup: Raeoni Davies
Hair: Samuel Sparrow Krutop
Model: Lauren Elizabeth Aitken
Stylist: moi

UPDATE
Not only did we make the front page of their website, but this shoot also ended up on the cover! Super-chuffed. Looking forward to getting my copy!

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Tuesday, April 12, 2011

Time for a giveaway for you!

Its time for a giveaway!
Yes m'dears, it has been a while - so time for a lucky Joolz lover to score some treats!



The cold weather has started again so we all need brooches to decorate scarves, jackets and beanies. This pack of 4 joolz brooches should sort you out! And a luscious lipgloss pack from DJs to keep your smile pretty and shiny as the temperature drops. RRP for this little pack of loveliness is $50 - but its free to one lucky Joolz Fan.

As usual, all people who comment go into the draw. I'll take comments from both here and the Facebook Fanpage. The winner's name will be drawn at random using The Hat on Thu 14 April at 6pm.
Ready... set... GO! Good luck everyone!

Terms & Conditions:

• To enter you must be over 18 years of age, entry excludes employees of Joolz and its affiliates or agents, the families of such employees and any other person connected with this promotion. 
• The Promoter will not be liable for applications not received, incomplete, or delayed. Last date for receipt of entries is 6pm on 14 April 2011. 
• To enter, please leave a comment at this blog or on our Facebook fanpage.
• All entries received by this date will be entered into a prize draw and the winner will be chosen using a random name generator (The Hat).
• The winning entry will receive the brooches and lip gloss as pictured in the above listing.
• The prize is as stated and cannot be transferred, sold or exchanged. There is no cash alternative. No bulk or third party entries accepted. 
• The winner will be notified through this blog and/or the Joolz Facebook fanpage and/or email on 14 April 2011.
• By entering this competition, entrants agree to be bound by the rules and by any other requirements set out here.

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Monday, April 4, 2011

Beauty shoot with Lucia, Raeoni & Katie

I got together early on Friday morning with Lucia, Raeoni & Katie to shoot some beauty images. It was a little chilly in the early morning, and we were hoping for some sunshine, but we managed to work around these small problems!
Katie and joolz ring


Pearls, pearls and more pearls. Plus some other stuff.


Bird bodysuit, red socks, heels, and joolz.

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