Wednesday, August 26, 2009

Hobo Photoshoot

Photographs are up from the Hobo Photoshoot.

Eco-chic glamour is a look you can experiment with on any budget - in this shoot all the models’ clothes were found in second-hand stores.
Photographer: Peter Coulson
Models: Dythea, Alice & Kirsten
MUA: Natascha Verkaik
Jewellery: Joolz


Friday, August 21, 2009

Unseen TV interview

An interview in Sydney with the gorgeous Ortenzia Borreggine from Unseen TV (yes that's Joolz she's wearing of course)


Wednesday, August 19, 2009

Project Runway - butterfly necklace made an appearance

Yes, I'll admit I've been keeping an eye out for it, and tonight I saw it.
The Butterfly necklace in Lipstick Red appeared, being worn by the beautiful Dythea, for about ... oh, I guess it might have been half a second? Haha I have no idea how to grab the clip where you can briefly see it, but when I figure that out, I'll post it up here. (Its when the models come in the first time in the episode for their fittings.)
In the meantime, this is almost the same thing. Well, its a similar angle, same necklace, same beautiful model :)This is a shoot that Dythea did with photographer Peter Coulson ( and the other model you can see partially in the background is Alice.

Joolz News 19Aug09

Hello everyone,

Welcome to the latest Joolz News! This is usually sent out as a subscriber email, and now here's the contents in an online format so noone misses a thing! If you happen to be reading this online and you're not already a subscriber - please note that all offers are for subscribers only. Its easy to join in the fun though, all you have to do is sign up :)

In this issue we have a fabulous designer giveaway, your VIP invitation to our exclusive Sydney launch event, a special subscriber preview of three new designs, and some exciting news about Spring Fashion Week (including how to score your very own free ticket to a champagne gala). And if you’re quick, a mascara giveaway too. How very exciting – three giveaways in one newsletter!
Read on for your chance to win.

I’m delighted to introduce the work of Tia Carrigan to you. Tia’s designs have seen her awarded the National Young Designer In Cotton Award which secured her a month-long internship with Italian fashion designer, Trussardi, in Milan, and she’s also taken out The Australian Wool Fashion Awards prestigious Supreme Excellence Award. I became aware of the cutting edge clothing label tiacarrigan last year, and some of you may remember Tia’s designs (adorned with some Joolz accessories) on the catwalk for Mercedes Benz Fashion Festival 2008.

One lucky subscriber has the chance to win this fabulous Tia Carrigan Cuprina bodysuit in her gorgeous ‘firefly’ colour with lovely bow detailing on one shoulder - available in small, medium and large. It is perfect with jeans, and is easily dressed up with a full length skirt and some chunky bangles. To enter, simply send an email to competitions (at) joolz (dot) com (dot) au with your name, address, and which size (S,M or L) you would like if you’re the winner. Or you can leave a comment with the same details below.
You can check out Tia’s designs online, and at the following stockists:
• The Tribune, Fortitude Valley Brisbane, (07) 3358 2988
• Cygnature Collections, Coorparoo Brisbane, (07) 3324 1001
• Maubourg, Paddington Sydney, (02) 9966 7654

Here’s your VIP invitation to our exclusive launch event in Sydney. The numbers for this are strictly limited so if you want to score a spot on this guestlist, RSVP immediately! Its first in, best dressed!

Joolz is involved in three events for this year’s Spring Fashion Week in Melbourne.
Details for each one are listed below.

The Spirit of the Black Dress
Monday, 31 August
Time: 18:00 - 20:00
Location: Georges
Street: 162 Collins Street
The Opening Gala for the Spirit of the Black Dress Exhibition is a champagne evening to preview the work of emerging fashion talent. This event marks the start of Melbourne Spring Fashion Week and will bring together Australia's established fashion community to celebrate our diverse talent.

Fashion and textile designers were asked to submit their interpretation of a contemporary black dress, to be judged by a panel of industry experts. Ten successful applicants have been chosen to have their garments professionally photographed and displayed in Georges on Collins for the duration of the Festival. (Unfortunately I can’t give you a sneak peek at our dress, which I created in collaboration with the very talented Claire Djuve – but I can show you a headshot of our very glamorous Nina who modelled the dress for our submission shots) and thanks also to Monique Gow, MUA & Leila Morrissey, photographer for your fabulous work on the shoot.

To score your very own ticket to the Opening Gala you need to get in quick as numbers are strictly limited! Send your email requesting a ticket, including your contact details to register (at) thespiritoftheblackdress (dot) com (dot) au

Fashionising’s High Fashion, High Tea 09
Saturday, 05 September
Time: 15:00 - 17:00
Location: Silk Road
Street: 425 Collins Street
A fusion of an afternoon tea and a fashion event, High Fashion, High Tea 2009 will present Spring/Summer 2009 fashion from the likes of Nicola Finetti, Antonia Paris, Cyan Reign, Gwendolynne Burkin, Joolz, St. Augustine Academy, and Subfusco.

Miss Green’s Garden Party
Sunday, 06 September
Time: 12:30 - 16:00
Location: The Willows
Street: 462 St Kilda Road
Miss Green’s Garden Party is an eco-minded fashion event that will be held in the lush surrounds of The Willows. Local established and emerging designers have designed an outfit worthy of the Spring Racing Carnival exclusively for the event. The difference is they must be created using only eco-friendly materials.

The “For Sale” section this week showcases some brand new Joolz designs: two in sterling silver, and one Joolz Pandora bracelet. Please note: these are ‘trial’ designs, which means there are only three of each available at this stage to see how they go. If you like them, then we’ll go into production with them – so the decision rests entirely with my subscribers!

Leafy Love

Leaf pattern in sterling silver adjustable size ring.


Silver Bubble Drops

Sterling silver balls on earring hooks.


Joolz Pandora Bracelet

Pretty mixed foil glass and Tibetan silver bead bracelet.


Ahh, wouldn’t it be lovely to win a trip to Bali?
All the best for the rest of your week! I’ve been asked to supply some designs for an upcoming reality show in the US so that’s what I’ll be busy with. I’ll have more news about that to tell you next time :)

Warm regards,

Airdrie Makim, Joolz Designer

Want to subscribe and get these newsletters delivered direct to your inbox? Send an email to subscribe at joolz dot com dot au
Want Joolz to come to you?
Contact us if you’d like to host a Joolz soiree, with girlfriends, champagne, canap├ęs and of course lots of lovely Joolz to play with. Currently available in Victoria, New South Wales, ACT, Queensland, South Australia & Western Australia!*
*SA & WA only on specific dates.
If you have any queries please contact Airdrie


Tuesday, August 4, 2009

Spirit of the Black Dress MSFW 2009

My designer friend Claire and I have been working together on a collaborative piece for a competition held for this year's Melbourne Spring Fashion Week. Back and forth between our houses this dressmaker's dummy has been shuttled with our precious cargo on board! Its been a labour of love, and we finally submitted it (at the very last minute, of course) on Friday.

Applicants were assessed on originality, silhouette and texture, with extra credit awarded for sustainable production and materials.
We made it into the Top 10! YAHOO!

So, this is what happens next for the top 10 designs:
• Garments professionally photographed and exhibited as part of Melbourne Spring Fashion Week. Melbourne Stylist Jordan Moore producing the photoshoot, photographer is Christian Blanchard! Yay!
• Gain media exposure and promotion in the wider artistic society
• Attend an Opening Gala

Oohlala so fancy and fun :)

The other designers to make it into the Top 10 are: Andy Tsang, Alyana Eau, Kristy Barber, Leigh Buchannon, Michellle Czech, Nikolina Kucan, Noelle Kan, Rachael Cassar, & Sonya Kraan! Congratulations to everyone, and I can't wait to see what the other designers did for their submmissions! So exciting!

I don't think I can show you a sneak peek of what our dress looks like yet, but I'm seeing one of the competition organisers tomorrow to hand over our precious piece for the shoot they are organising. I'll find out then when we can show it off!

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