Joolz News Septemer 2011

September 2011 - a new collection, a new photoshoot, and a new competition

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Hi everyone,

Hooray, its Spring!
I'm super-excited about the return of sunshine to Melbourne, let me tell you!
It feels like its been a long, cold winter and finally I can sit outside on the back porch and enjoy some warm sunrays. Melbourne Spring Fashion Week has been and gone, so I can give you a little peek at the new collection, there's a new giveaway competition and I have a lovely photoshoot to show you too.



The Colour Collection
Melbourne Spring Fashion Week 2011

Fashion week has wrapped up in Melbourne, but the bright colours and neon glows haven't faded yet. It looks like summer is going to be highly saturated with colour, and we haven't shied away from the brightly-hued trend here at Joolz.

The pretty necklaces pictured above adorned our impressive models (all from Diamond Valley Roller Derby Club) as they rollerskated their way into the hearts of the audience at Thread Den's final MSFW show on Sunday. The cheers, wolf-whistles and claps I could hear as the girls 'skated their stuff' certainly sounded good - it made for an exciting end to the catwalk shows on Sunday!


Local Heat 
Style Melbourne

I had the pleasure of working with a team of fabulous creatives for a Style Melbourne photoshoot showcasing the latest from some of Melbourne's hottest designers, which was published recently. Lyndel Yeo (35mm Fashion Photography), Frankie Endersbee (hair) and Phoebe Goulding (makeup) all worked together with my styling to make our model, Natalia from Vivien's, feature in an absolutely stunning shoot as I'm sure you will agree!

The team were both professional and fun - just what you want from a group of co-workers. And the location was divine - we got to play for the day in a gorgeous luxury highrise penthouse called Triptych at Southbank. Check it all out at Style Melbourne.



Subscriber Special
These adorable little owl earrings give you a little splash of colour plus a lot of cute.

Available for the next week only to you for the low subscriber-only price of $9.99 plus free postage (only while stocks last)






Subscriber Special
The Tropicana Forbidden Fruit necklace is made with hand-cut crystal cubes in multicolours.
This sparkling piece of loveliness is available to you for the low subscriber-only price of $159.99 (usually $175.00)





Win win win!
Its super-easy to enter our giveaway to win a classic pair of pearl & ebony earrings, teamed with the new nightowl drops pictured above, plus the winner will also score a fab dragonstone ring: simply leave us a comment on the Joolz Fanpage using the special competition word SPRING. The winner will be notified by email and announced on the Joolz Fanpage so keep an eye out and good luck!

Joolz News Septemer 2011

Joolz News 16072010

Whilst I’m shivering away at my desk in Melbourne writing this, England is enjoying the most glorious summer. I’ve just come back from over there, and believe me, it was very difficult to leave all that wonderful sunshine. However, things are busy in the Joolz office gearing up for Spring Fashion Week, which as a friend pointed out on the weekend, is less than seven weeks away! Lots to do before then!

I’ve got a few new items to show you, and a new competition too. For those of us who would like a new handbag (and who wouldn’t) I’ve got a survey for you. All those who participate will go into the draw to win a shiny brand-new JOOLZbag. Yes, I’ve been sketching, checking out different materials, and talking to handbag manufacturers - soon Joolz will be able to offer you handbags! Just click here to be taken to the survey page. Its five quick & easy questions, and if you wish to go into the draw, fill out your details in the final section of the survey.
I’ve been working with some great photographers as usual, and one shoot I did recently with Lucia Ondrusova features in the current edition of Fashion Journal. If you’d like a copy of the article, just ask, and I’ll forward you the pdf version.
The pearls in the most recent collection have been quite popular with photographers, and the picture below, from Mul Chandra, a student at RMIT, is one of my favourites. We teamed the opera-length strand of coloured pearls with one of my silver leaf hairclips.
Isn’t it a lovely photograph?
With my return to Melbourne and adjusting to this chilly weather, I’ve been inspired to make things with pretty little crystals. To avoid them feeling too icy, I’ve selected some in warm tones. We had some windy weather in Melbourne this week, so I created a swirly pair of earrings too.

Crystal Mix Necklace
Czech crystals in a variety of shapes and colours create some interesting contrasts in this necklace.
36cm long with 6cm extension chain.
Only one available.
$150.00

Citrine Crystal Earrings
I think these citrine-coloured crystal globes have a bit of a 70s vibe. I love these new earring hooks – this design means that you won’t lose one of your earrings whilst you are wearing them. $35.00

Swirled Earrings

These hollow reinforced glass spheres are both light and strong.
They are so pretty!

$35.00

Portugese Glass Ring

I noticed a lot of yellow whilst I was overseas, and I am really enjoying this sunny colour at the moment. I also have one of these in blue – there is only one ring in each (blue or yellow) available.

$35.00

Colour

Yellow $35.00 Blue $35.00

I hope you have remembered to complete our handbag survey to go into the draw to win one of the first ever JOOLZbags! I’m really looking forward to reading the results. I’ll be able to share the handbag collection with you very soon.
If you’d like to forward the survey on to your friends, I’d greatly appreciate it. (And yes, of course the handbag won’t be empty. I couldn’t possibly send off a prize without tucking in some extra goodies!)

Take care, and keep warm if you’re in the same hemisphere as me!

Joolz News 16072010

Joolz News 27.4.2010

Hello from sunny Melbourne (actually not very sunny today, but it is Melbourne after all so there might be a change before long)!

Loads to share with you this week. I promised to show you the new necklace I’m working on, so here is the first snapshot. Its a collar necklace, using fabric and resin:What do you think?

We also have a special subscriber-only discount this week. The new Pearl Princess bracelets with amethyst crystals (purple is your perfect seasonal colour) are finally here! Normally these bracelets retail at $89, but as an introductory offer for our lovely joolz subscribers, they are available this week only for $40 – yes, that is less than half price!
You can only purchase the Pearl Princess bracelets at this price until the end of the month – ie, this Friday, or until stocks last, whichever happens first (I’m sure you understand that we can only offer a limited number of bracelets at this fantastic price). Purchases must be made via the paypal button in our subscriber email to receive the discount. Didn't get the email? Leave me a note in the comments section of this blog entry with your contact details & I'll send that through for you.

Pictured here with the champagne pink and moonlit black Pearl Princess bracelets.

There’s also a fab giveaway happening to celebrate the new joolz this week, with thanks to a whole plethora of wonderful brands. The ‘pamper hamper’ contains so many goodies! There’s a brand new Australis nail polish in one of this season’s hot new colours, a Joolz cap, magnet, pen and t-shirt, some beautiful mascara from Mirenesse (I have sensitive eyes and I can wear this mascara all the time), a perfume sample, a luscious Nilla Nilla organic pout balm, and some divine Chamellia organic peppermint tea (the lovely Lady Melbourne talked about the value of having some peppermint tea with you when travelling in her video blog last week), all in a pretty lavender re-usable shopping bag from Ecosilk. Hundreds of dollars-worth of booty can be yours!All you need to go in the draw is leave a comment on this blog or our Fanpage, saying which is your favourite item from the Grand Exit collection, which you can view here. The winner will be drawn via an online random name picker and notified via email – you must be a subscriber to win!

Enjoy the last week of April, everyone :)

Joolz News 27.4.2010

Joolz News 19Aug09

Hello everyone,

Welcome to the latest Joolz News! This is usually sent out as a subscriber email, and now here's the contents in an online format so noone misses a thing! If you happen to be reading this online and you're not already a subscriber - please note that all offers are for subscribers only. Its easy to join in the fun though, all you have to do is sign up :)

In this issue we have a fabulous designer giveaway, your VIP invitation to our exclusive Sydney launch event, a special subscriber preview of three new designs, and some exciting news about Spring Fashion Week (including how to score your very own free ticket to a champagne gala). And if you’re quick, a mascara giveaway too. How very exciting – three giveaways in one newsletter!
Read on for your chance to win.

I’m delighted to introduce the work of Tia Carrigan to you. Tia’s designs have seen her awarded the National Young Designer In Cotton Award which secured her a month-long internship with Italian fashion designer, Trussardi, in Milan, and she’s also taken out The Australian Wool Fashion Awards prestigious Supreme Excellence Award. I became aware of the cutting edge clothing label tiacarrigan last year, and some of you may remember Tia’s designs (adorned with some Joolz accessories) on the catwalk for Mercedes Benz Fashion Festival 2008.

One lucky subscriber has the chance to win this fabulous Tia Carrigan Cuprina bodysuit in her gorgeous ‘firefly’ colour with lovely bow detailing on one shoulder - available in small, medium and large. It is perfect with jeans, and is easily dressed up with a full length skirt and some chunky bangles. To enter, simply send an email to competitions (at) joolz (dot) com (dot) au with your name, address, and which size (S,M or L) you would like if you’re the winner. Or you can leave a comment with the same details below.
You can check out Tia’s designs online, and at the following stockists:
• The Tribune, Fortitude Valley Brisbane, (07) 3358 2988
• Cygnature Collections, Coorparoo Brisbane, (07) 3324 1001
• Maubourg, Paddington Sydney, (02) 9966 7654

Here’s your VIP invitation to our exclusive launch event in Sydney. The numbers for this are strictly limited so if you want to score a spot on this guestlist, RSVP immediately! Its first in, best dressed!

MSFW

Joolz is involved in three events for this year’s Spring Fashion Week in Melbourne.
Details for each one are listed below.

The Spirit of the Black Dress

Monday, 31 August
Time: 18:00 - 20:00
Location: Georges
Street: 162 Collins Street
The Opening Gala for the Spirit of the Black Dress Exhibition is a champagne evening to preview the work of emerging fashion talent. This event marks the start of Melbourne Spring Fashion Week and will bring together Australia's established fashion community to celebrate our diverse talent.

Fashion and textile designers were asked to submit their interpretation of a contemporary black dress, to be judged by a panel of industry experts. Ten successful applicants have been chosen to have their garments professionally photographed and displayed in Georges on Collins for the duration of the Festival. (Unfortunately I can’t give you a sneak peek at our dress, which I created in collaboration with the very talented Claire Djuve – but I can show you a headshot of our very glamorous Nina who modelled the dress for our submission shots) and thanks also to Monique Gow, MUA & Leila Morrissey, photographer for your fabulous work on the shoot.

To score your very own ticket to the Opening Gala you need to get in quick as numbers are strictly limited! Send your email requesting a ticket, including your contact details to register (at) thespiritoftheblackdress (dot) com (dot) au

Fashionising’s High Fashion, High Tea 09

Saturday, 05 September
Time: 15:00 - 17:00
Location: Silk Road
Street: 425 Collins Street
A fusion of an afternoon tea and a fashion event, High Fashion, High Tea 2009 will present Spring/Summer 2009 fashion from the likes of Nicola Finetti, Antonia Paris, Cyan Reign, Gwendolynne Burkin, Joolz, St. Augustine Academy, and Subfusco.

Miss Green’s Garden Party

Sunday, 06 September
Time: 12:30 - 16:00
Location: The Willows
Street: 462 St Kilda Road
Miss Green’s Garden Party is an eco-minded fashion event that will be held in the lush surrounds of The Willows. Local established and emerging designers have designed an outfit worthy of the Spring Racing Carnival exclusively for the event. The difference is they must be created using only eco-friendly materials.


The “For Sale” section this week showcases some brand new Joolz designs: two in sterling silver, and one Joolz Pandora bracelet. Please note: these are ‘trial’ designs, which means there are only three of each available at this stage to see how they go. If you like them, then we’ll go into production with them – so the decision rests entirely with my subscribers!

Leafy Love

Leaf pattern in sterling silver adjustable size ring.

$35.00

Silver Bubble Drops

Sterling silver balls on earring hooks.

$45.00

Joolz Pandora Bracelet

Pretty mixed foil glass and Tibetan silver bead bracelet.

$170.00

Ahh, wouldn’t it be lovely to win a trip to Bali?
All the best for the rest of your week! I’ve been asked to supply some designs for an upcoming reality show in the US so that’s what I’ll be busy with. I’ll have more news about that to tell you next time :)

Warm regards,

Airdrie Makim, Joolz Designer

Want to subscribe and get these newsletters delivered direct to your inbox? Send an email to subscribe at joolz dot com dot au
Want Joolz to come to you?
Contact us if you’d like to host a Joolz soiree, with girlfriends, champagne, canapés and of course lots of lovely Joolz to play with. Currently available in Victoria, New South Wales, ACT, Queensland, South Australia & Western Australia!*
*SA & WA only on specific dates.
If you have any queries please contact Airdrie

Joolz News 19Aug09